Blog

Official insights and announcements from the people at Property Solutions

Apr 14
2020 Impacts Continue to Evolve

Category: Newsletters

When looking back on 2020 in a few decades, odds are it won’t be remembered as a banner year for the world. But that doesn’t mean that everything about the year should be permanently washed away.  Like almost everywhere else, it will be remembered as a trying year for multifamily. It will also be known…
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Apr 7
Entrata’s ResidentPortal 4.0

Category: Management, Newsletters

An accessible, functional resident portal was one of the technologies that put Entrata on the map. Providing an interface to residents to be able to pay rent, schedule maintenance requests, or just reach out to the leasing office any time of day or night was once a revolutionary offering in the multifamily space.  A lot…
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Apr 7
Thriving Together: The AI and Pricing Power Combo

Category: Marketing, Technology

The introduction of artificial intelligence to the multifamily industry has been a measured process. Yes, many are using AI in the form of chatbots and for advanced automation. But to a large degree, AI is viewed by the industry for its future capabilities rather than anything that can make an immediate impact.  The apartment sector…
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Mar 12
What Has Your Data Done for You Lately?

Category: Management, Technology

Data is a lot like a Peloton bike. It looks good and is great to have, but it only makes a significant impact if you put it to solid use.  Undoubtedly, data collection has become a primary objective for apartment operators over the past several years. But applying data in a manner that genuinely moves…
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Mar 4
Natural Language Solutions

Category: Newsletters, Technology

Practical Applications for Multifamily As natural language solutions become more advanced, the multifamily industry is taking notice—albeit at a measured pace.  AI-fueled innovations such as chatbots are a great fit for the apartment world and are becoming increasingly popular. As machine learning acquires a stronger grasp on natural language, chatbots can adeptly answer a wider…
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Feb 4
The Shifting Expectations of Applicant Verification

Category: Leasing, Newsletters, Services

In the past, waiting a week to see if you qualified for an apartment was part of the territory for an applicant. But so was the inability to track the progress of a package shipment, or the need to wait for the rerun of your favorite show if you missed the original broadcast.  Prospects are…
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Feb 3
Introducing #WallpaperWednesday!

Category: Technology, Values

Tired of looking at the same old screens? Entrata to the rescue! Follow @EntrataSoftware on social media (or check back here each week) for a fresh new look. You can download a new wallpaper designs for your phone, tablet, or computer each Wednesday.


Feb 2
Call Centers are Having a Moment

Category: Leasing, Management, Marketing, Newsletters, Services

Does it feel like your phone is ringing more than usual? Like it’s getting harder to keep up with new calls, much less return every call awaiting a response? You’re not imagining things. In the last six months, Entrata has recorded a year-over-year increase of calls to properties of anywhere from 11% to a whopping…
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Jan 27
More Important than Ever: Efficient Community Communication

Category: Leasing, Management, Marketing

Remote communication has become the new norm, and by now, everyone is used to it. But that doesn’t mean everyone in the industry has perfected the art.  More than ever, effective communication platforms are a must as apartment communities continue to work with smaller onsite teams while striving to maintain service levels. While tech can…
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Jan 8
2021: A Look Ahead

Category: Newsletters

It seems that there are two types of people as we flip the calendar to a new year—those who are eager to put 2020 behind them and those who are fibbing when they say they aren’t.  While the first week of the year makes clear that a January 1 wasn’t an automatic reset, we’re among…
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