Blog

Official insights and announcements from the people at Property Solutions

Aug 12
What To Expect at Entrata Summit 2019

Category: Newsletters, Summit

Our seventh annual Summit user conference is only a month away. If you’re joining us in Park City, here are a few things you’ll need to know:


Aug 12
The Rise of the Chatbot

Category: Marketing, Newsletters

Let’s face it. It’s a matter of when and not if chatbots become part of the everyday backdrop in the apartment world. But if the early advent of chatbots has taught us anything, it’s that the tech has to be consistent for it to be effective. Using the chatbots to answer common questions for prospects…
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Jul 26
Futurecasting: Where Technology is Taking Rental Housing Next

Category: Technology

Investing in technology comes at a risk. Either the technology is too expensive and multifamily struggles to prove a sufficient ROI, or the technology isn’t future-proofed and becomes outdated quickly.  When the internet of things exploded onto the market a few years ago, manufacturers were web-enabling all sorts of devices, such as toasters and toothbrushes….
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Jul 25
Technology + Marketing = A Winning Combination for Apartment Renters

Category: Marketing, Technology

The modern renter is more tech-savvy and digitally based than ever. Yet when searching for an apartment, 40 percent of prospects are unable to find a link to apply and 43 percent of current renters are unsure how to pay rent online, according to an Entrata study.  That means the apartment industry not only has…
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Jul 23
Embracing the ‘And’ with Technology That Serves All Audiences

Category: Technology

While most technology providers have an audience in mind when they develop the software, they might have been thinking about their audience in the wrong way. Instead of defining an audience with an “either-or” mindset, multifamily operators should partner with technology providers that think about their audiences with a “yes, and…” approach. Since we often…
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Jun 10
Futurecasting in Multifamily

Category: Newsletters, Technology

Implementing tech is a delicate balance. If you’re too slow, the competition will breeze past you. If you’re too ambitious and adopt too early, it could result in investing in outdated tech with little or negative value. As innovations continue to arrive at a steady and unrelenting pace, apartment operators are continually aiming to strike…
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Jun 10
The Power of Tech Partnerships

Category: Newsletters, Technology

As the multifamily sector adopts more and more technologies, partnerships with tech providers are becoming increasingly commonplace. But the purpose of these partnerships is not just to provide prospects or residents the latest technological trend. Successful partnerships provide long-term value by strengthening and streamlining processes for onsite teams and enhancing the daily lives of residents….
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May 10
Three Tech Trends Residents Want to See at Their Communities

Category: Newsletters, Technology

A segment of renters doesn’t particularly care whether their apartment homes are tech-enabled. Then there is the other 90-plus percent. Once considered a luxury, tech features have transformed to a necessity in the apartment world, as modern-day renters harbor expectations for a connected home. But all tech features are not created equal. Residents might be…
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May 6
The New Rules of SEO

Category: Marketing, Newsletters, Technology

Like technology itself, search engine optimization is a constant work in progress that twists and contorts with each new innovation. But some SEO best practices remain the same as tech continues to chug along. Those who strike the balance of meshing existing methods with evolving concepts will have the most success in their SEO efforts…
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Apr 8
Artificial Intelligence & Multifamily

Category: Newsletters, Technology

In some industries, artificial intelligence is designed to replace associates. In multifamily, it is designed to help them. A hyper-competitive market and low unemployment rate are among the factors that have made it more difficult for the industry to attract and retain high-performing associates. And oftentimes the associates that remain are saddled with a wide…
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